Statistics and data associated with SEO are bewildering to the untrained reader, but they are exciting to a professional. Selecting a Philadelphia SEO company to come alongside your firm is like hiring a cheerleader to raise your spirits and your internet traffic at the same time. It is boring for you to read the numbers, but fun for them. Don’t question it; just give in.
What Difference Does Website Optimization Make?
Actually, Search Engine Optimization involves so much more than maximizing the appeal of your website or evaluating numbers and measurements. There are many strategies that bring an online marketing campaign to life. You don’t know them, but the experts do.
The pros see where you are making mistakes. Don’t worry; everyone makes them and especially when clients try doing everything themselves. The DIY approach can be highly successful, but not when SEO is an alien land of unfamiliar terms and tactics.
How are customers going to discover your business if they don’t already know you are there? They will be led there, thanks to special skills that professionals turn into an art form. Unfortunately, not everyone appreciates this particular art form until it translates into higher revenue, but the computer systems and software involved in the virtual worldwide web appreciate SEO tactics. That’s all that matters.
Developing a Plan
With an idea of what you need most, experts will formulate a strategy. You might need to start an email campaign or re-design your website. Starting a casual blog with a pleasant, informational tone could attract a lot more people to your business, though indirectly. Off-site, one might encourage affiliates to advertise coupons or engage in PPC ads. Consumers read ads, are attracted to coupons, or browse blogs; then they click the link that leads to a sales page where they buy things or discover contact details to arrange for services.
Many companies need help knowing what to say, how to say it, and where to put their writing. Should they employ a business-like style? What are keywords? Why doesn’t grammar matter where keywords are concerned? Content is written, and visual information consumers find them when websites, blogs, or social media pages pop up in search engine results. Trying to arrange wording in a way your high school English teacher would have appreciated isn’t the idea; writers must think like impatient customers. They don’t use full sentences; they give more focus on the important words.
Agents find out what those are, how to arrange them in the correct order, then suggest ways to get that content online. They can even do the writing for you. Provide details, and they will create content.
On the road, traffic is bad. On a business site, traffic is good, but only the sort of traffic that lingers. This is the one of the few times when clearing onlookers slowly is better than moving them along briskly. Visitors should stick around and take a good look. If they leave rapidly, something is potentially wrong with the website or host. Philadelphia SEO companies are able to find out what is wrong and how to fix the problem. After analyzing a web host’s server speed, they often discover that another host offers more reliable service and faster loading times.
There are differing views on how Facebook and Youtube affects a company. Some search engines factor posts on these sites into rankings for a business. Others do not. Maybe only the richest posts, full of links to an e-commerce site or advertising a giveaway, are important where ratings are concerned at Google or DuckDuckGo.
Firms like myphillyseo.net who service Philly clients should always offer to do things in a way that doesn’t upset your conscience. Reputation management, for instance, should involve campaigns to elicit authentic reviews from real customers who simply didn’t think to say how much they liked you. False reviews have no place on the net. Instead of helping ratings go up, they are recognized and penalized by Google and other search engine software. It still boils down to doing things right and being real.
Diet fads come and go, but one which has been around for centuries is the paleo diet. The name paleo comes from “Paleolithic” and reflects the fact that the diet encourages us to eat foods which our ancestors would have eaten, long before modern hunting or farming methods affected the food chain.
It is not always easy to know for sure if a food is compatible with the paleo diet; after all, not everyone can be a history expert, with an understanding of what ingredients pre-dated the introduction of agriculture 10,000 years ago! There are a few easy steps you can follow while getting started to help you stick to your paleo diet; for example, try to only buy your fruits and vegetables from organic shops. This is the best way to ensure that you cut out those damaging, modern pesticides and fertilizers.
Read more about the benefits and dos and don’ts of following a paleo diet, and then visit Paleo Grubs to get some recipe inspiration for your next meal.
Why Go Paleo?
There are lots of health benefits to the paleo diet. Some of the changes will help people at risk of developing certain conditions; others will help those already diagnosed with conditions such as heat or gluten allergies feel better straight away. As with any major dietary change, if you have a serious medical condition you should check with your family doctor first as to whether they have any concerns.
The paleo diet cuts out certain foods immediately, including refined sugar, wheat, and foods which are full of empty calories. On the other hand, it will dramatically increase your intake of fruits and vegetables, healthy proteins and healthy fats, such as the omega-3 oils found in many fish.
While many people choose the paleo diet to improve their general health and well-being, it can be used to help you lose weight. The healthy fat content, combined with large portions of fruit and vegetables, keep you feeling fuller for longer, cutting down on cravings for unhealthy snacks between meals. Unlike a lot of calorie-controlled weight loss diets, there’s no tiresome counting or weighing needed. You can simply cook and enjoy the food you want to eat.
Not only can the paleo diet help you lose weight, but it can also help you to feel better. High in antioxidants, which can help prevent a number of diseases including heart disease and certain types of cancer, and low in chemical additives, which can interfere with our natural sleep patterns, adopting a paleo diet will leave you feeling naturally healthier and more energetic.
Switching to paleo will start a natural detox process, cutting out processed foods, junk foods, and all those chemical ingredients which are found in many modern foodstuffs. Getting back to basics means a diet that flushes all those toxins out of your system, leaving you eating nothing but natural ingredients and meals.
Dos and Don’ts for Paleo Diets
In the beginning, it can be difficult to get a handle on which foods are allowed on a paleo diet and which are forbidden. You will soon find it easy to get the recipe perfected for a few favorite family meals, after visiting a site like paleogrubsbookreview.org, and then you can start to add new ingredients as you become more adventurous and more settled in your paleo lifestyle.
Meat was a staple of the caveman diet, and chicken, beef, lamb, pork and turkey are all a staple of the paleo diet too. Eggs are also a major part of paleo cooking, though as with fruit and vegetables you should go for the cage-free and organic options where available. Fish is a welcome alternative to meat for the paleo chef, especially mackerel and salmon which are high in omega-3 healthy fats.
Cavemen would have feasted on wild vegetables to subsidize their diet, and the modern paleo family should make use of the long list of vegetables allowed on the diet — everything from asparagus, parsnips, and sprouts to beets, carrots and cauliflower. Most fruits are allowed on the paleo diet, including 21st-century “superfoods” like cranberries, guava, and pomegranates, as well as the more common family favorites apples, peaches and bananas.
You can add nuts and seeds to your paleo diet as a handy snack or to increase the flavor of home-cooked meals. One of the highlights of a paleo diet for weight loss is that you can continue eating butter. Most calorie-controlled diets immediately tell you to ditch the delicious spread and cooking ingredient, but as it pre-dates agriculture, it’s allowed under paleo rules.
Figuring out what foods to avoid just needs a bit of common sense — no processed foods, junk food (even burgers!) or anything with chemical additives like fizzy drinks. There are a few peculiarities, however, that lots of people expect would be allowed on a paleo diet, yet aren’t. Dairy foods, for example, are forbidden on the paleo diet as Paleolithic man did not drink milk or have the ability to make other dairy products like yogurt and cheese until basic agricultural techniques were introduced. Potatoes are another no-go food that many paleo beginners are surprised to learn they must avoid. They do not grow in the wild and take more farming than you might expect to develop and harvest.
It may take a little time to get used to the dos and don’ts of a paleo diet, but it is worth persisting and getting it right, as the benefits to your health will be enormous.
The 67 steps are part of a program created by YouTuber Tai Lopez to help guide and direct people to finding the good life. It’s an investment of time and energy, as well as money if you sign up to the full program online, and is based on advice Tai has picked up over the years from people he has met and worked with, or from philosophies he has read and acted upon himself.
The aim of the 67 steps is to help change your life by changing the way you look at all aspects of the world around you. Experts have calculated that it takes 66 days to reprogram your brain to change your outlook, beliefs and the way you think, but Tai added an extra day to his program because of some of the devilish connotations with the number 66! If you commit to the 67 steps, you should expect to spend between just half an hour and one hour every day working on yourself — a small price to pay for a new outlook on life and a better way of living.
Take the First Step
The first steps are often the hardest, whatever changes you are planning to make. Changing your entire outlook on life is no small change, and it is, therefore, important that you work hard on these early steps to ensure you stick to the 67 steps program. 67 steps can seem a long way to go at the beginning, so make it easier on yourself by setting time aside every day to work on that day’s step. Make sure there are no distractions, and you will find it easier to concentrate on that day’s step and ultimately reach your goal.
If you want to change yourself for the better and live a better life in the process, the first step is one of the most important you can achieve: Be worth a damn and deserve it. Many people find it easier to achieve the first part than the second; being “worth a damn” is simply about investing in yourself, whether that’s your finances, your health or your work. Many people, however, find it harder to accept that they “deserve” what it is they want — whether that is to be richer, healthier or more successful in the office. The 67 steps will only work if you leave step one convinced that you deserve to be happy and successful. That requires many people following the program to make big changes in their outlook on life.
Work Hard to Achieve a Better Life
Many of the 67 steps suggest simple changes to your outlook in life but are often things that people themselves don’t notice or consider themselves. Step 3, for example, “Have Humility” calls for those on the program to develop inner humility; to admit to themselves that there are things they need to change in order to improve their life. In Step 9, Tai points out that much of the information, wisdom, and advice you need to change your life is already out there, in books that have been written by others with more experience. He suggests “reading” a book a day by finding chapters that seem particularly relevant to your needs and focusing on them.
Other steps will take more work, and may even take longer than 67 days to complete or to have the required effect. Step 27 calls on participants to create allies to support them in their quest to live a better life, while Step 3 says that everyone needs to find themselves a mentor; someone who can pass on advice and wisdom they have already picked up through their own experiences. Why not save time and learn from their experiences?
The 67 steps program is not a shortcut to a better life. It is a commitment that calls on participants to take a long, hard look at their career, their relationships, their whole life, in fact. You may not like all of what you see, but the program provides proven methods for changing those aspects you want to change, and will guide you to making changes for the better in every aspect of your life.